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what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
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Web analytics consultants , help client businesses achieve their goals. In order to become a certified consultant, students need to attend ...
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Everyone has had or will soon have an AI moment. We have grown accustomed to a media saturated with stories of new technologies that will c...
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It is truly exhilarating to consider reflections on leadership and to be at a stage at which one has time to reflect on one’s career and t...
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What impression do prospects have about your work? Your brand [ what is a brand ] is the sum of the impressions residing in the minds of pr...
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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
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On a Monday morning in the fall of 1982, I nosed my car onto I-285, drove two exits north, and got off at Tucker, a community on the northe...
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Visitor segmentation groups potential prospects who have similar characteristics. These characteristics are identified more by explicit dat...
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The most inspirational leaders are bone-deep team oriented people, in contrast to those who are comfortable only in a traditional hierarchy...
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It will surprise no one that communicating powerfully is one of the behaviors linked to a leader’s ability to inspire. If we think “inspira...