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what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
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It used to be so easy to be a marketer, but with Outside in marketing that’s no longer true! Now marketers face a revolution on two fronts...
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On a Monday morning in the fall of 1982, I nosed my car onto I-285, drove two exits north, and got off at Tucker, a community on the northe...
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Everyone has had or will soon have an AI moment. We have grown accustomed to a media saturated with stories of new technologies that will c...
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The most inspirational leaders are bone-deep team oriented people, in contrast to those who are comfortable only in a traditional hierarchy...
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It is truly exhilarating to consider reflections on leadership and to be at a stage at which one has time to reflect on one’s career and t...
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Even though there has been tons of enthusiasm around Blockchain and how it shot up to the top spot in the tech world, there are analysts wi...
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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
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Visitor segmentation groups potential prospects who have similar characteristics. These characteristics are identified more by explicit dat...
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One of the popular techniques that people with good leadership skills used in the early years of the Total Quality Management movement was...