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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
The democratization of high-speed Internet access along with advancements in peer-to-peer networking and cryptography have enabled the rise...
It used to be so easy to be a marketer, but with Outside in marketing that’s no longer true! Now marketers face a revolution on two fronts...
The theory of digital disruption can identify and explain the cause of disruption by a wide variety of challengers and in different indust...
In May 2010, as a torrent of crude oil spewed from the ocean floor into Gulf of Mexico waters, ABC News anchor Jake Tapper drilled into Bob...
One of the popular techniques that people with good leadership skills used in the early years of the Total Quality Management movement was...
The hype around blockchain industry continues to build, and the disruptive potential is real as evidenced by the client applications cited...
The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers...
When performing a website traffic analysis , you may by analyzing the overall trends from your website. These trends include PVs and sessio...
