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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
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what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
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The concept behind ‘Blockchain’ technology was first outlined in 1991 by research scientists Stuart Haber and W. Scott Stornetta [ What is ...
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One of the popular techniques that people with good leadership skills used in the early years of the Total Quality Management movement was...
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Differentiation is the most critical issue when it comes to brand building and premium pricing strategy . You maximize your penetration pri...
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Still puzzled about what is social media marketing ? Look no further, read on...Social media marketing is the utilization of modern social...
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It is truly exhilarating to consider reflections on leadership and to be at a stage at which one has time to reflect on one’s career and t...
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Everyone has had or will soon have an AI moment. We have grown accustomed to a media saturated with stories of new technologies that will c...
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Even though there has been tons of enthusiasm around Blockchain and how it shot up to the top spot in the tech world, there are analysts wi...
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Wondering how to fight a price war ? Your actions impact your competitors, and their actions impact you. So the second pricing principle is ...