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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
The democratization of high-speed Internet access along with advancements in peer-to-peer networking and cryptography have enabled the rise...
One of the popular techniques that people with good leadership skills used in the early years of the Total Quality Management movement was...
Differentiation is the most critical issue when it comes to brand building and premium pricing strategy . You maximize your penetration pri...
It used to be so easy to be a marketer, but with Outside in marketing that’s no longer true! Now marketers face a revolution on two fronts...
It is truly exhilarating to consider reflections on leadership and to be at a stage at which one has time to reflect on one’s career and t...
Referrers are one of the primary methods a site traffic analytics uses to track inflow. Referrer data shows you the main domains and speci...
The theory of digital disruption can identify and explain the cause of disruption by a wide variety of challengers and in different indust...
The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers...
