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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
Differentiation is the most critical issue when it comes to brand building and premium pricing strategy . You maximize your penetration pri...
It is truly exhilarating to consider reflections on leadership and to be at a stage at which one has time to reflect on one’s career and t...
My first term as a student of leadership communication at Cambridge University was rough. I grew up in the coal mining valleys of South Wa...
The theory of digital disruption can identify and explain the cause of disruption by a wide variety of challengers and in different indust...
Referrers are one of the primary methods a site traffic analytics uses to track inflow. Referrer data shows you the main domains and speci...
In May 2010, as a torrent of crude oil spewed from the ocean floor into Gulf of Mexico waters, ABC News anchor Jake Tapper drilled into Bob...
The most inspirational leaders are bone-deep team oriented people, in contrast to those who are comfortable only in a traditional hierarchy...
When performing a website traffic analysis , you may by analyzing the overall trends from your website. These trends include PVs and sessio...
The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers...
