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Setting goals and detailed planning are essential to project success by its inclusion in web analytics dashboard . If you do not know what ... -
My first term as a student of leadership communication at Cambridge University was rough. I grew up in the coal mining valleys of South Wa... -
what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E... -
The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ... -
The theory of digital disruption can identify and explain the cause of disruption by a wide variety of challengers and in different indust... -
When taken seriously, creative leadership does present its challenges. But those who aspire and prepare to assume leadership roles do reco... -
The concept behind ‘Blockchain’ technology was first outlined in 1991 by research scientists Stuart Haber and W. Scott Stornetta [ What is ...
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Most brands do not have a clear upstream visibility on supply chain governance . End-to-end visibility is a challenge: a single shipment mi...
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The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers... -
It used to be so easy to be a marketer, but with Outside in marketing that’s no longer true! Now marketers face a revolution on two fronts...
