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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ... -
Action learning has become a feature of many leadership development program . In this post, it is an element of the storytelling, the Deaki... -
The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers... -
It is truly exhilarating to consider reflections on leadership and to be at a stage at which one has time to reflect on one’s career and t... -
When team members think about the rewards they receive from their jobs, after the pay and benefits, the next most tangible reward is the le... -
what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E... -
Leadership Essentials: Self-Knowledge and Awareness for the leaders As an educational leader, I have always recognized the importance of... -
Wondering how to fight a price war ? Your actions impact your competitors, and their actions impact you. So the second pricing principle is ... -
I'm trying to remember how I learned about prices and the value of things in different pricing strategies . Do you remember how you lea... -
Penetration pricing strategy is never absolute, and rarely ever stable. There is no "right price" for your product. People are se...
