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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ... -
One of the popular techniques that people with good leadership skills used in the early years of the Total Quality Management movement was... -
Visitor segmentation groups potential prospects who have similar characteristics. These characteristics are identified more by explicit dat... -
what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E... -
The theory of digital disruption can identify and explain the cause of disruption by a wide variety of challengers and in different indust... -
It's not just the retail pricing strategies and time of the encounter with your product that matters. The place creates pricing power ... -
Leadership Essentials: Self-Knowledge and Awareness for the leaders As an educational leader, I have always recognized the importance of... -
The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers... -
Action learning has become a feature of many leadership development program . In this post, it is an element of the storytelling, the Deaki... -
When team members think about the rewards they receive from their jobs, after the pay and benefits, the next most tangible reward is the le...
