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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
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The democratization of high-speed Internet access along with advancements in peer-to-peer networking and cryptography have enabled the rise...
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The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers...
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The top three variables for employers: dollars, job security, and promotions are consistent with the perspectives for employee motivation ...
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Modern organisations are complex entities, a series of organisational systems designed to support the execution of a strategy. They enable ...
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One of the popular techniques that people with good leadership skills used in the early years of the Total Quality Management movement was...
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This is going to be a term that is used to describe a very big amount of data, both data that is unstructured and structured that is going ...
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Leadership Essentials: Self-Knowledge and Awareness for the leaders As an educational leader, I have always recognized the importance of...
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The sudden doubling in the price of Bitcoin in just two months in 2017, sparked a cryptocurrency gold rush. Bitcoin, Ethereum, and other al...
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what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...