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what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
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What impression do prospects have about your work? Your brand [ what is a brand ] is the sum of the impressions residing in the minds of pr...
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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
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The theory of digital disruption can identify and explain the cause of disruption by a wide variety of challengers and in different indust...
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Visionary leadership excels at creating vision and providing clear direction to the people about them. In the spirit of this attribute, we ...
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Data science is changing our world in many different ways. Data and the associated data science innovations are changing everything: the wa...
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The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers...
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It is truly exhilarating to consider reflections on leadership and to be at a stage at which one has time to reflect on one’s career and t...
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Differentiation is the most critical issue when it comes to brand building and premium pricing strategy . You maximize your penetration pri...
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It's not just the retail pricing strategies and time of the encounter with your product that matters. The place creates pricing power ...