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what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
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The theory of digital disruption can identify and explain the cause of disruption by a wide variety of challengers and in different indust...
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When performing a website traffic analysis , you may by analyzing the overall trends from your website. These trends include PVs and sessio...
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The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers...
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Setting goals and detailed planning are essential to project success by its inclusion in web analytics dashboard . If you do not know what ...
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Wondering how to fight a price war ? Your actions impact your competitors, and their actions impact you. So the second pricing principle is ...
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My first term as a student of leadership communication at Cambridge University was rough. I grew up in the coal mining valleys of South Wa...
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Most brands do not have a clear upstream visibility on supply chain governance . End-to-end visibility is a challenge: a single shipment mi...
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When taken seriously, creative leadership does present its challenges. But those who aspire and prepare to assume leadership roles do reco...