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what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
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It is truly exhilarating to consider reflections on leadership and to be at a stage at which one has time to reflect on one’s career and t...
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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
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What impression do prospects have about your work? Your brand [ what is a brand ] is the sum of the impressions residing in the minds of pr...
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Everyone has had or will soon have an AI moment. We have grown accustomed to a media saturated with stories of new technologies that will c...
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My first term as a student of leadership communication at Cambridge University was rough. I grew up in the coal mining valleys of South Wa...
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Web analytics consultants , help client businesses achieve their goals. In order to become a certified consultant, students need to attend ...
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Effective web analysts need to be able to perform business Analysis. You may think that knowing how to create reports, update websites, i...
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Action learning has become a feature of many leadership development program . In this post, it is an element of the storytelling, the Deaki...
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The role of enterprise data management for businesses is changing dramatically today. Many companies that have used data as a specific par...