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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
Differentiation is the most critical issue when it comes to brand building and premium pricing strategy . You maximize your penetration pri...
The democratization of high-speed Internet access along with advancements in peer-to-peer networking and cryptography have enabled the rise...
The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers...
It is truly exhilarating to consider reflections on leadership and to be at a stage at which one has time to reflect on one’s career and t...
Referrers are one of the primary methods a site traffic analytics uses to track inflow. Referrer data shows you the main domains and speci...
what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
One of the popular techniques that people with good leadership skills used in the early years of the Total Quality Management movement was...
My first term as a student of leadership communication at Cambridge University was rough. I grew up in the coal mining valleys of South Wa...
Penetration pricing strategy is never absolute, and rarely ever stable. There is no "right price" for your product. People are se...