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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
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Action learning has become a feature of many leadership development program . In this post, it is an element of the storytelling, the Deaki...
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The democratization of high-speed Internet access along with advancements in peer-to-peer networking and cryptography have enabled the rise...
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what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
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The theory of digital disruption can identify and explain the cause of disruption by a wide variety of challengers and in different indust...
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It's not just the retail pricing strategies and time of the encounter with your product that matters. The place creates pricing power ...
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It used to be so easy to be a marketer, but with Outside in marketing that’s no longer true! Now marketers face a revolution on two fronts...
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Wondering how to fight a price war ? Your actions impact your competitors, and their actions impact you. So the second pricing principle is ...
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Since the beginning of time, data capturing and sharing has always had a human element. There has always been a middleman present between y...
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Penetration pricing strategy is never absolute, and rarely ever stable. There is no "right price" for your product. People are se...