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The first lesson of pricing strategy is that you need a plan for doing it, rather than being random or arbitrary. That sort of seems like ...
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The customer value proposition roadmap is a tool that any organization can use to assess and adapt its value proposition for its customers...
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Setting goals and detailed planning are essential to project success by its inclusion in web analytics dashboard . If you do not know what ...
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what is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. E...
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It is truly exhilarating to consider reflections on leadership and to be at a stage at which one has time to reflect on one’s career and t...
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One of the popular techniques that people with good leadership skills used in the early years of the Total Quality Management movement was...
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Leadership Essentials: Self-Knowledge and Awareness for the leaders As an educational leader, I have always recognized the importance of...
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Differentiation is the most critical issue when it comes to brand building and premium pricing strategy . You maximize your penetration pri...
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It used to be so easy to be a marketer, but with Outside in marketing that’s no longer true! Now marketers face a revolution on two fronts...
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Everyone has had or will soon have an AI moment. We have grown accustomed to a media saturated with stories of new technologies that will c...