Benefits of Social Media Marketing

We have already discussed the importance of social media, but what about the benefits that social media has to offer?  On a personal level,...

We have already discussed the importance of social media, but what about the benefits that social media has to offer?  On a personal level, social media can be more about a personality contest and who gets the most likes and comments.  From a business perspective, social media has an exorbitant amount of benefits.  Some of those benefits include an increase in traffic to their websites, increase in loyal fans, improved search rankings, an increase in business partnerships, improved sales, a reduction in overall marketing expenses, and much more.  A couple of the top benefits are explained in more detail below.

First and foremost, the biggest benefit is exposure.  The number of people a business can reach online is far more than they can reach face-to-face.  This means that brand awareness can increase simply by sharing and promoting the brand online.  In fact, most people look for product reviews and product information online prior to purchasing it. While a lot of people would look towards a website first instead of calling, or just dropping by the store, people are now looking towards social media. With just a scroll through Instagram you can find great deals and new events without heading to a website or inquiring. If a person isn’t in the community, they may not know what you are offering. Bring in social media and you can increase your customer base to just outside your community and further, building a relationship with those who know you and who will get to know you. This is why utilizing social media as a marketing campaign is so meaningful.  By becoming more involved with the customer, you are building loyalty.

Benefits of Social Media Marketing

Social media sites help develop a brand and legitimize them in ways that regular websites cannot.  While static webpages tell consumers who they are, provide a little bit of background, and provide a shopping area, they do not change much.  Social media sites allow companies to establish themselves as industry leaders.  They can showcase their products and services, provide question and answer sessions, and continually produce updates to provide more about their brand.  Building credibility is an important part of social media marketing.

Social media is invaluable to customer service.  Many customers tend to use social media as a way to communicate with businesses. Either to ask questions, compliment them or complain.  Use this to your advantage by ensuring you respond to your messages and posts within a reasonable amount of time.  Large companies such as Nike, T-Mobile, and Under Armour are likely to see over 2,000 questions on their wall at any given time because they have well over a million followers.  It is important that they keep customer service agents focused on social media sites and answer at least 65% of these questions because recent studies show that 1 in 3 people prefer social media contact rather than phone calls.  The better you serve your customers, regardless of the avenue, the better your brand appearance is.  In today’s society people are using social media as a primary means of communication.  Gone are the days of calling in to complain, or scroll through lists of reviews. Now, all anyone has to do is take to social media to see how a business stands up. Take this into consideration as you build your online presence.

Social media marketing is a big driver of increased sales and profit.  There are numerous tools and features on each of the social media platforms that help drive consumers to a sale.  The ability to buy directly from a shop on Facebook, create target driven advertising campaigns, buy directly from Amazon or Twitter, utilize Instagram as a place to introduce your followers to more than just your store, and YouTube for a look at how you might use products or services. The future is lazy and instant, if you don’t keep up you’ll be driven out. There are a million tools and features that can be capitalized on from each of the social media platforms available.  The key is finding which ones will work for your company.

Last, social media marketing can reduce your overall advertising and marketing costs.  Social media is a cost-effective manner of getting your brand and message out because of the population pool that social media platforms have. You have the ability to get text, images, videos, etc. in various forms of promotions, showcases, product updates and so on free of charge as often as you like.  The use of paid ads using target audiences (and management of your social media accounts) is where you will invest your money.  Social media campaigns are highly specific and more cost-effective than any TV ad or radio ad you have produced before.

If you’re still using your original ways of advertising and want to add social media to the mix, this can be a great tool. Customers will see you everywhere, from TV to radio to Twitter to Facebook. By using a smaller amount of money to access social media, and still keeping your original advertising, at least for the time being, you will find that your budgets will start to look healthier. In essence, you are getting the best bargain possible buy using social media and are accessing the largest population available to you.

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Thought Leadership Zen: Benefits of Social Media Marketing
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